Graham Gooch

"If you prepare properly it gives you the confidence to go out and perform at your best and leads to better performance… preparing properly is the given ability to succeed."

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Click here to contact Amanda Owens. 07821 778 936 0203 282 7573

Video Links

Amanda discussing Andy Murray winning the US open

Amanda Owens Radio Interview after Andy Murrays US Open Win

Amanda discussing Andy Murrays Semi Final Win

Amanda Owens interview with Duncan Goodhew on Britain becoming a nation of winners


Sport Testimonials

Professional Cricket

"Amanda Owens was the sport psychologist for Essex CCC first team for five or six years. She was highly committed and worked with both individual players and the team to great effect. Players and the team benefitted and enjoyed working with Amanda developing their mental aspects of their game. This resulted in noticeable performance improvements better awareness of themselves and ultimately all-round better cricketers."
Graham Gooch
Essex CCC head batting coach and former England Captain.
Arguably England’s finest ever Batsman.

"What does it take to get to the top? For a long time sports stars relied very heavily on natural talent to win them that trophy or tournament. In modern times the competition has been so intense, so close that everyone looks for an edge. A hard work ethic combined with a good lifestyle and the right nutrition can definitely help. Mental toughness (which can be learnt) in match situations can be the deciding factor in crossing the finishing line first. Many times in my career I've called upon mental techniques to get me through difficult phases of the game."
Mark Ramprakash
Surrey CCC and former England International
(Personal communication, October 2007)

"When preparing for professional sport mental preparation is equally if not more important than the physical and technical aspects...' he further describes ' mental preparation in cricket as being 90 - 99% of importance to overall game preparation."
Jonathan Batty
Former Surrey CCC wicketkeeper and opening Batsman/ Gloustershire CCC
(Personal communication 2003)

"If you prepare properly it gives you the confidence to go out and perform at your best and leads to better performance… preparing properly is the given ability to succeed."
Graham Gooch
Former England Batsman and England Captain
(Personal communication 2003

"It has been a great pleasure to work with Amanda Owens. Sport Psychology is an interest of mine and crucial to the mental strength of elite sportsmen and women. It is no coincidence that Surrey's wicket keeper/batsman Jon Batty became a player of stature within the county game after working with Amanda. I have also enjoyed working with her in trying to unlock the self-confidence and belief in some of the more diffident members of our Academy intake. It is really exciting to witness the change of attitude, performance and expectation brought about by Amanda's confidence boosting visualisation sessions. An encounter with a sport psychologist had a profound effect on my career and I believe that Believe consulting can do the same for the current generation."
Alan Butcher
Former Surrey CCC First Team Coach & Manager
Zimbabwe International Coach/Team Manager

"Working with Amanda has enabled me to be more self-aware and know how and what to do to get into my best performance state. Amanda has helped me to understand what I need and want to do ensure that my preparation is what I need to perform at my best; I now recognise what I need to do when I underperform: to focus on my strengths, past best performances and what I need to so rather than the poor performance and model my best performances instead. I believe and know now I am more self-aware than ever of myself and others in the team and I have performed more consistently. I am enjoying my cricket and I can see that I have broken previous patterns of behaviour as I finished last season (2006) on real high."
James Foster
Essex CCC and England Wicketkeeper and Batsman (England Wicketkeeper)

"I would like to take this opportunity to say how much Amanda Owens has helped me and my Essex team over the last 4 years. We were a fine team of individual talent but collectively lacked direction and certain team ethics.  During the workshops we had with
Amanda, she got players to open up and discuss freely, without confrontation. Therefore, putting things right that were wrong but also allowing us to have a vision for the future. They say that the proof of the pudding is in the eating and a year into our relationship maturing, we won back to back major titles.  This was not a coincidence but partly to do with our mental preparation. Same team, better attitude!!!"
Ronnie Irani
Essex CCC Captain (Winner’s of the Totesport Division One day league 2005 & 2006).

"I have found working with Amanda to be an invaluable experience in assisting me to become a better player and for me to understand how to reach my potential. She has helped me enormously during both the good and bad times."
Will Jefferson
Nottinghamshire CCC Opening Batsman (formerly Essex CCC)

"Amanda Owens has provided the Surrey Cricket Academy with its psychology provision over the past 5 years. She has shown great commitment and dedication in her support of the Academy and development of elite cricketers. The psychology support has provided an educational benefit to the players and also equipped them with improved mental skills in handling themselves under pressure. Within the Academy environment we have taken a very integrated approach to elite talent development, Amanda has very much, been part of this process."
Gareth Townsend
Surrey CCC Academy Director.

Professional and International Rugby Union

"Since working with Amanda, she has helped me both on a personal and professional level in coping with nerves and stress while giving me the confidence and techniques to cope with pressures situations on the pitch. As a goalkicker life can be pretty lonely and unforgiving at times but Amanda has taught me how to get my focus back and play with a smile on my face again."
Jeremy Staunton.
Leciester Tigers and Ireland international fly half

GB Skiing

"Amanda helped me work with confidence and to manage my nerves. We developed a race plan that I found to be beneficial as it gave me a professional focus. I will take these valuable techniques with me as I develop my career and thank Amanda for all her help and advice."
Robert Bullen
British Alpine Development Team Skier
English Alpine Champion in Giant Slalom and Slalom
June 2009

Professional Football - Southampton FC

Amanda was the resident and official Sport Psychologist at Southampton FC from 2001 – 2002
Comments and testimonials by Gordon Strachan, Manager.
"She’s been working with us for a couple of weeks and I know her is name is Amanda (Owens).
She just wanders in does her bit, and whatever she’s doing she’s doing something right."
17 December 2001

"They [Southampton] are also playing with a new sense of belief, which may have been helped by the introduction of a new sports psychologist."
17 December 2001 

"We are dealing with different type of temperament just now and different types of people… you can’t rule with an iron rod anymore we’re looking at the best ways of dealing with the players."
The Daily Echo
22 December 2001

"Strachan revealed he has used this tool to get to know his players better. But he also says that he is always learning and is always prepared to listen to a good professional to hear their ideas…. So far he has liked what he has heard from the likes of Chris Marsden and Matthew Oakley the most vociferous in the discussions."
The Daily Echo
22 December 2001

"If the proof is in the puddings, it's in the results, the fact that the Saints have won three of their last four matches."
The Daily Echo
22 December 2001

"Strachan in Clover after Amanda Gives Saints Self-Belief"
Daily Mail
17 December 2001

"Strachan paid tribute to the mental strength developer Amanda (Owens) for his 2-0 victory."
Daily Mail
17 December 2001


"Over the last year we have been working closely with Amanda in the build up to the biggest challenge of our lives so far - to row unaided across the Atlantic from La Gomera in the Canary Islands to Antigua in the West Indies, a total distance of over 3,000 miles. The race is said to be one of the toughest on Earth and also that it is as much a mental test, as it is a physical one, if not more. Having successfully completed the row in 80 days and 19 minutes and reached our goal of becoming 'the youngest pair to ever row any ocean', we would like to attribute much of the credit to Amanda and the work she did with us in the run up to the event. The thorough, well thought-out exercises she gave us were brilliant, and the meticulous planning and preparation for every possible scenario was invaluable. Thanks to Amanda we were very well psychologically prepared."
Tom Heal and Will Smith
Atlantic Row YT

GB Judo

"I wasn’t in the best of places mentally when I first started working with Amanda; I was coming back from a serious ankle injury and was not able to qualify for London 2012. Amanda helped build my confidence back up with some expert advice and I have never looked back, I now see that setback as fuel for my future performances and have broken into the top 40 in the World thanks to her help."

Andy Burns
National GB Team Member

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