Gareth Townsend

"Amanda Owens has provided the Surrey Cricket Academy with its psychology provision over the past 5 years. She has shown great commitment and dedication in her support of the Academy and development of elite cricketers. The psychology support has provided an educational benefit to the players and also equipped them with improved mental skills in handling themselves under pressure. Within the Academy environment we have taken a very integrated approach to elite talent development, Amanda has very much, been part of this process."
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Video Links

Amanda discussing Andy Murray winning the US open

Amanda Owens Radio Interview after Andy Murrays US Open Win

Amanda discussing Andy Murrays Semi Final Win

Amanda Owens interview with Duncan Goodhew on Britain becoming a nation of winners


‘The importance of the TEAM: How a TEAM works… achieving success and winning medals….’

By Amanda J.N. Owens BASES, AASP-CC Certified & Registered Sport Psychologist  & BOA Advisory Committee Panel Member.

We have just witnessed and experienced the most successful ever Team GB London Olympic Games. 29 gold medals and 59 medals in total.

How has this been the most successful games? The likes of Jessica Ennis, Sir Chris Hoy, Bradley Wiggins, Mark Cavendish, Victoria Pendleton, Laura Trott, Mo Farah, Andy Murray stepped up to the pressure of performing at a home games and Team GB surpassed the UK sport medal target, The athletes were driven by the home crowds, home advantage and the noise levels of support which in turn created added motivation and inspired our Team GB athletes to achieve Personal Bests and increase our medal haul.

The huge question is how the GB athletes achieved personal bests and achieved our biggest medal haul ever? Team SKY and indeed Team GB created an integrated supported team environment within and across the different sports with the best and most appropriate staff to fit the culture specialists within Sport Science, Sport Medicine, Sport Psychologists, Performance Analysts, Strength & Conditioning, Nutritionists, Bio Mechanists. Not to mention the likes of Dave Brailsford Cycling’s Performance Director and Peter Keen Performance Director at UK sport bringing together and identifying the key ingredients to forge successful teams with performance pathways and systems in place that encourage survival of the fittest and being the best mentality.

Creating personal bests in the athletes, aligning this in the management and Board themselves. By creating a competitive environment whereby failure and not making the cut, means loss of funding and losing one’s place in the team- encourages the team to be the best that they can be.

Many years ago Sporting Bodymind recognised the importance of the TEAM. I was part of the Sporting Bodymind Group assessment, team development and Executive Performance Coaching with John Syer & Christopher Connolly for UK sport and Sport England who were one of many clients benefiting from understanding how a team works and what and how a team functions at its best. Indeed, how to form a successful team?

The athletes and Team GB have made this the most successful ever games. However, the team Sky, UK Sport, Sport England, BOA and all the Olympic partners. One of which ATOS I and my company Believe Consultancy Limited have been a part of their Personal bests campaign. Atos have successfully and seamlessly delivered the best London games; delivering the security and infrastructure behind the scenes Atos Business Technologists delivered their ‘Personal bests’ under immense pressure so that the athletes, management and games organisers can focus on their performance and doing what they do best. Performing under pressure and winning medals.

The importance of the Team and enabling the team to function to it’s potential highlights the need to place the correct personnel, understanding individuals within the team so that they get their individual team needs met within the team culture. Most importantly enabling the team to realise and fulfil its potential and creating a competitive environment and correct/appropriate support/backing each other.

Understanding the ‘self’ and others in the team and what a personal best means to them, indeed what success means to them. Team Sky have created the best high performance environment with no stone left unturned via thorough preparation, vision, responsibility, accountability, commitment, determination & resilience as indeed have Atos delivering the biggest Information technology project of all time. The Olympic experience and partners of London 2012 are creating and achieving personal bests. 


What is your Personal Best (PB)?

Copyright A.J.N.Owens Believe Change Management Consultancy Limited 2012 19/08/2012








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