David Hughes, Business Lawyer for Business Owners

"I went to Amanda for help with my batting, which was stuck in a rut. Amanda has really helped me in becoming aware of unhelpful thought processes while batting and working on a positive ‘mental routine’. She is enthusiastic and approachable, and her tips and methods have been very effective. I would definitely recommend Amanda."

read more


Click here to contact Amanda Owens. 07821 778 936 0203 282 7573

Video Links

Amanda discussing Andy Murray winning the US open

Amanda Owens Radio Interview after Andy Murrays US Open Win

Amanda discussing Andy Murrays Semi Final Win

Amanda Owens interview with Duncan Goodhew on Britain becoming a nation of winners


Believe Consulting Blog

  • Rebrand and Relaunch

    Thursday, 11 December 2014 12:39

    Believe Change Management Consultancy Ltd. are proud to announce our rebranding & relaunching for January 2015


    Believe Change Management Consultancy Ltd. renewed vision will focus on empowering our clients to fulfil their potential as High Performance Teams, We aim to successfully maximise Leadership capabilities, implementing sustainable change across diverse organizational cultures.

    Formally Believe Consulting, we are proud to continue building on over 19 years of experience working in all spheres of performance psychology. Since foundation, the company has worked with high achieving personnel in a variety of FTSE 100 companies, as well as Professional Sports teams and High Performance Athletes.

     As a very successful niche Psychology & Change Management Consultancy, Believe have a proven track record utilising a number of unique, bespoke and specialist approaches for achieving success, with a basis in the Humanistic and Gestalt principles of psychology.

    We aim to develop individuals, as well as team dynamics and organisational culture. We work with our clients on specific, long term, sustainable behavioural change processes; maximising their performance and allowing them to achieve excellence.

    To inspire and enable our clients to realise, develop and sustain their potential through positive behavioural change.

  • Emotions in Sport

    Monday, 08 July 2013 12:33

    Emotions in sport: The heat is on & can you feel it?

    Emotions are an integral part of sport, the theatre, the roller coaster of emotions that an athlete experiences are intense.  With Wimbledon now past and Andy Murray the new reigning Wimbledon Champion and first British Male winner since 1936; the emotions that the players are experiencing can be intense, real, and effervescent. The player that regulates and controls their emotions will ultimately culminate in being the winner in a mental gladiatorial sport, which requires mental as well as emotional mastery.

    However, what is emotion?

  • ‘The importance of the TEAM: How a TEAM works… achieving success and winning medals….’

    Thursday, 13 September 2012 17:36

    By Amanda J.N. Owens BASES, AASP-CC Certified & Registered Sport Psychologist  & BOA Advisory Committee Panel Member.

    We have just witnessed and experienced the most successful ever Team GB London Olympic Games. 29 gold medals and 59 medals in total.

    How has this been the most successful games? The likes of Jessica Ennis, Sir Chris Hoy, Bradley Wiggins, Mark Cavendish, Victoria Pendleton, Laura Trott, Mo Farah, Andy Murray stepped up to the pressure of performing at a home games and Team GB surpassed the UK sport medal target, The athletes were driven by the home crowds, home advantage and the noise levels of support which in turn created added motivation and inspired our Team GB athletes to achieve Personal Bests and increase our medal haul.

  • How Pressure Affects Performance

    Tuesday, 10 April 2012 14:49

    Pressure: Can you handle it? What is pressure and how pressure affects performance! by, Amanda J. N. Owens FRSM, MSc, AASP Certified & Registered Sport Psychologist, BASES Accredited, BOA Advisory Committee Panel Member. Leadership & Change Management specialist.

    Sports professionals day in day out perform under huge amounts of pressure. Some athletes excel and some athletes capitulate and choke under pressure. So how do some athletes learn to cope and perform at their best consistently, whilst others under-perform? In some instances the whole team can collectively choke and under-perform. In the world today, we live in a pressurised environment that includes, longer days, deadlines, and omnipresent technology. Today’s workplace and life is fast paced, immediate responses are now modern day Business etiquette requirements; Ipads, Blackberry’s and emails on the go are the norm. We live and function in a constant vacuum of pressure. For some individuals this is where they thrive; here they perform better, run on high cortisol levels and are in a constant threat mode. For others the pressure can be debilitating, constricting and can lead to mood and anxiety disorders, high levels of anxiety, as well as depression and illness from work impacting family, relationships and one’s mental health. On a daily basis we hear and are confronted frequently this term in sport and indeed in everyday life. While organisational psychology and business psychology appear to have realised the importance of understanding the concept of pressure. It seems sport psychology is far behind with the research. Yet success and failure are the resultants from how an individual and/or team perform under pressure. Much has been written about arousal, stress and anxiety in sport psychology and business psychology. The research looks at the consequent impact relationships on performance, however, very little is known about the concept of pressure. It is a separate construct: What is pressure? It appears that pressure is a combination of anxiety, arousal and understanding the stress response process; however, pressure is more linked to perception of the situation and learnt emotional responses. If the individual has memory and learnt experiences that he or she can draw on and emotionally utilise to ensure they can deal with pressure. This includes the emotional responses and ability to control nerves, positive responses and learnt behaviour. Everyone responds to pressure differently and it is important to note that everyone is unique and would be helpful to ask: Understanding how the complexities of motor control and Schmidt’s model can influence and impact pressure in a positive way in the way we learn and especially under pressurized conditions. In addition, how Understanding one’s cycle of experience (Gestalt psychology) and emotional or physiological responses as well as perception impact behaviour and in some athletes enable them to perform well under pressure while others under-perform and ‘choke.’

  • Sport Psychologists in London: Resilience in Sport and the Workplace

    Wednesday, 29 June 2011 14:47

    Sport Psychologists in London

    Resilience in Sport and the Workplace

    “That which does not kill us makes us stronger. - Friedrich Nietzsche

    Let’s start with a fact: Human beings, technology, Mother Nature are not perfect. Consequently, in sport and the workplace, as in life, you can bet that things will go wrong at some point. We will have bad days (along with the good!), matches that go terribly wrong, weeks when the weekend can’t come soon enough, and general slumps in performance. Sometimes, even when we do our very best, there is no guarantee that will be enough. So, what do we do when things go wrong? How do some people seem to rise above and come out the other side better for it? The answer is…RESILIENCE.

  • Press Release: Believe Consulting Ltd Website Re-Launch

    Friday, 17 June 2011 13:25

    Amanda Owens, Founder and Director of Believe Consulting Ltd is proud to announce the re-launch of Believe Consulting Ltd’s website. The new site can be found at
  • Overtraining and the Importance of Sleep to Athlete Performance and Wellbeing

    Thursday, 09 June 2011 22:21

    The sporting world has become a hyper competitive environment with athletes pushing themselves further and further to achieve national and international status, secure professional contracts, break records, and achieve personal best performances. In the lead up to London 2012, athletes are bidding for those elusive spots to represent their country and sport on the foremost world stage. The consequence of this high performance atmosphere is the prospect of athletes developing Overtraining Syndrome also known as Unexplained Underperformance Syndrome (UUPS). The psychological and physiological consequences of which can be extremely detrimental to not only an athlete’s performance but more importantly their wellbeing and health.

  • Don’t stumble at the Start Gate: 10 Tips for Recruiters and Candidates to Achieve a Podium Job.

    Wednesday, 13 April 2011 11:32


    Tuning into Me the Recruiter

    Tuning into Me the Candidate

    Tuning into the Mood

    Choosing the right Environment:

    Is it noisy? Is it comfortable? Is it the right atmosphere?

    How can you have a confidential conversation?

    How can you build trust?

    Tuning into my aim

  • ‘Time Outs’ & ‘Pit Stops’:Pushing the pause button to improve work performance

    Wednesday, 13 April 2011 11:28

    ‘ Time outs and pit stops’

    How many of us, stop, reflect and take ‘think weeks’ to be more creative and allow us, ‘ourselves’, to slow down in order to speed up?  By Pushing the ‘pause’ button individuals and teams can  improve work and personal performance- significantly.

    Bill Gates is as an example who applies and requests a ‘think week’ taking himself to a retreat once every spring and every fall, taking with him ideas submitted by microsoft employee’s and mulling over the ideas in a relaxed and conducive environment.

  • Social Intelligence and The Biology of Leadership: What makes a successful Leader?

    Wednesday, 13 April 2011 11:05

    An article in the Harvard Business Review (HBR) highlights the importance of  Social Intelligence and the Biology of Leadership . So what makes a good and successful Leader?

    ‘New studies of the brain show that leaders can improve group performance by understanding the biology of empathy’.

    This article portrays the importance of self-awareness of how your own mood affects others as well as yourself and your own effectiveness; How you can inspire others to be more effective at work and indeed in their life by acquiring better social intelligence and understanding empathy.

  • Where’s your head at?

    Wednesday, 13 April 2011 10:57

    Where’s your head at? Amanda Owens a Leading Sport Psychologist provides 10 Mental Skills/psychological tips to improve your skiing and race performance.

    Where’s your head at?


    Tip 1- Gate 1- Preparation:

    ‘How’ and ‘what do I need to do mentally and physically to perform at my best for this race, run 1 and run 2.

    • Have I inspected the course? How many times?
    • Have I thought about my best past and current skiing performances and experiences?
    • What do I need to focus on before the race? During the race?
  • Sport Psychology and Successful Leadership in Action

    Wednesday, 13 April 2011 10:34

    Andy Flower An Integrative leader

    Integrative thinkers don’t mind a messy problem. In fact, they welcome complexity, because that’s where the best answers come from.”
    (Roger Martin, 2007; Cited Harvard Business Review Winter 2008).

    We are in interesting, challenging and exciting times and no more so than in sport. It is refreshing to notice and convey the leadership skills of both Andy Flower (England Cricket Team Director) and Alan Shearer (Manager of Newcastle United Manager) both taking over in messy and uncertain circumstances and prevailing as well as creating a change in belief, culture and attitude amongst players and the team.

  • The Thinking Skiers PRET Sandwich

    Wednesday, 13 April 2011 10:33

    Pret Sandwich The Thinking Skiers PRET Sandwich: How to think and focus appropriately before, during & in between your first and second run.

    During races as a skier you have so much to time to think, in fact TOO MUCH TIME TO THINK, which can be unhelpful for you to race at your best. You can be distracted by: spectators, partners, sponsors, media, race competitors, FIS points and a poor first run… Working with Rob Bullen at The British Land Skiing Championships in Meribel, we worked on the race and run sandwich.

Site managed by Smart Information Technologies Limited | web design by Haslam Design