Ronnie Irani

"I would like to take this opportunity to say how much Amanda Owens has helped me and my Essex team over the last 4 years. We were a fine team of individual talent but collectively lacked direction and certain team ethics.  During the workshops we had with Amanda, she got players to open up and discuss freely, without confrontation. Therefore, putting things right that were wrong but also allowing us to have a vision for the future. They say that the proof of the pudding is in the eating and a year into our relationship maturing, we won back to back major titles.  This was not a coincidence but partly to do with our mental preparation. Same team, better attitude!!!"

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Click here to contact Amanda Owens. 07821 778 936 0203 282 7573

Video Links

Amanda discussing Andy Murray winning the US open

Amanda Owens Radio Interview after Andy Murrays US Open Win

Amanda discussing Andy Murrays Semi Final Win

Amanda Owens interview with Duncan Goodhew on Britain becoming a nation of winners



Amanda J.N. Owens Director.

MSc, BASES, AASP-CC Certified & Chartered Sport Psychologist

Amanda Owens PhD, Msc,, Certified & Chartered AASP-CC Sport Psychologist, BASES Accredited Sport Psychologist (Scientific Support) & BOA Advisory Panel Committee Member and Leadership & Change Management Specialist. BASES Accredited Sport Psychologist; this is regarded as the highest qualification within the field of sport psychology and is internationally recognised. Consultant certification  is achieved over three years of rigorous, supervised experience and CPD to attain the required levels of competency and expertise (stipulated and regulated by the professional governing body BASES & AASP-CC). 

Amanda is on the British Olympic Association Psychology Advisory Panel. She is a trained Humanistic & Gestalt counsellor and has been involved in the applied sports psychology field working as a sport psychologist with Junior, International, Olympic, Professional and World Class/Elite individuals and teams. Amanda Owens, a well-respected and leading sport psychologist, has over 19 years of applied experience; utilising effective sport psychology techniques in both sporting and business environments.

Amanda Owens entered the area of sport psychology from a coaching background and is a former International GB tennis player. Prior to her career in sports psychology Amanda worked as a tennis coach and a full time lecturer and subject/programme leader in sport psychology.



Fellow of the Royal Society of Medicine 2005- current



  PhD Doctoral Research and publications ‘Relationships Between Unexplained Underperformance Syndrome (UUPS; formerly Overtraining Syndrome)' and' Depression in Olympic Athletes: Applying and utilising Gestalt & Humanistic Counselling Interventions with UUPS Olympic Athletes'.
2012 AASP Certified & Registered (Association of Applied Sport Psychology)
2007 Kudos Worldwide Ltd., Diploma in Executive Performance Coaching in Business completed with Inside Out, accredited and meeting the stipulated International Coach Federation (ICF) core competencies, ethical guidelines and professional standards.
2000 & 2006

BASES Accreditation as an Applied Sports and Exercise Psychologist (psychology support).
1999 Humanistic & Gestalt Counselling certificate & qualification (UKCP).
1998 Master of Science Degree (MSc) in Sport Science (Sport Psychology) from Brunel University (Brunel Alumni 1998).
1998 British Olympic Association (BOA) Advisory Panel Committee Member.
1994 A Bachelor of Arts (BA) with Honours from Brunel University (Sport Science/Sport Psychology) & English Literature (Brunel Alumni 1994).
1990 LTA level 1 coaching certificate.

Sport and Exercise Psychology Experience as a Performer:
Amanda Owens has worked across a range of sporting levels in a variety of sports. She has experience working with juniors at the Middlesex LTA (Lawn Tennis Association) and provided them with educational sport psychology and support over a 5 year period. Amanda was a lecturer at the University of North London (UNL) and the Subject Leader in sport psychology. She was then appointed the LTA South-East region sport psychologist working with the performance youth and men’s GB ATP squads with a world ranking. Amanda also worked with International tri-athletes, professional golfers, Olympic athletes and professional cricketers during this time.

Amanda Owens has worked with Southampton Football Club as the club’s first team sport psychologist, alongside Gordon Strachan, whilst Southampton were in the Premiership during the 2001-2002 season. Southampton finished the season 11th; their second highest ever finishing position in the history of the club. She now works within professional cricket and has been the sports psychologist for Surrey County Cricket Club 2001-2010 (9 years) and Essex County Cricket Club from 2001 - 2007. She currently works with the professionals in both teams (Surrey and Essex CCC) and has worked throughout the academies as well. Amanda also works with GB Olympic and world-class athletes in swimming and athletics, professional male and female football players and GB skiers. Amanda has worked with ATP professional tennis players and was the Stella Artois sport psychologist for three years at the Queen’s Club.

She is a sessional lecturer in sport and exercise psychology at London Southbank University (LSBU) and also lectures in psychology at Birkbeck College (University of London). Amanda trains probationary sports psychologists and runs a unique Humanistic & Gestalt supervised experience program for probationary BASES applied sport psychology consultants in Central London. She is on the BASES steering committee(s) for both the BASES psychology interest group as well as on the BASES-BPS Division of Sport and Exercise Psychology Joint Committee Meeting. Amanda is also the sports psychology editor for Cricket World Magazine and regularly writes for Cricket World as a sports psychology features writer.

Amanda’s specialist areas of support are:

  • Dealing with Underperformance and Overtraining Syndrome (UUPS).
  • Mood and emotional management.
  • Self-awareness and individual and team preparation.

Amanda Owens has presented at a number of International sport psychology and sport science conferences and has made many radio and TV appearances as a feature sport psychologist.

Personal: Amanda Owens was formerly a Great Britain ranked tennis player and an International tennis player. Amanda had an International Tennis Federation (ITF) junior world ranking as well as a national junior ranking and played in the Bunders League (the German league) for Bremen 1896 as their International overseas number one player.

Amanda Owens attended Millfield School where she represented them for both hockey and tennis. Amanda completed the London Marathon in April 2006 in 5hrs 19mins for the charity The Rainbow Trust. Amanda regularly plays tennis and real tennis at Queen’s Club London and represents the ladies first team at Queens Club in both the National and Middlesex leagues. Amanda also enjoys sailing, skiing, art, theatre, film, and photography. She is the ladies Queens Club Doubles champion for 2007 and currently the Vice-Captain for the Ladies First Team.

Presentations: Amanda Owens is an accomplished and eminent speaker: she has presented at many of the most prestigious sport psychology, sport science, sport medicine and business conferences/congresses. These include:

  • Implementing Humanistic/Gestalt Approaches as Interventions with Professional Male First Team County Cricket Players: An Applied Perspective. 3rd World Congress in Science and Medicine in Cricket, Barbados. 6th - 9th April 2007. Cricket World Congress Online
  • 2nd World Congress in Science and Medicine in Cricket. Stellenbosch, South Africa. 5th - 9th February 2003.
  • Psychological Preparation of World Class Athletes: A Monitoring and Preventative Process. The Royal Society of Medicine (RSM). Forum of Olympic athletic performance and interventions with co speakers Dr. Richard Budgett and Dr. Lynn Fitzgerald. November 22nd 1999.
    RSM Online
  • Mood States as Predictors of Tennis Performance: A Test of a Conceptual Model of Mood. 4th Annual Congress of the European College of Sport Science, Rome. 14th - 17th July 1999. FEBSAC Online
  • A Comparative Study on the Effects of Resistance and Non-Resistance Physical Exercise on Mood States in Relation to Gender.International Society of Sport Psychology. 10th World Congress of Sport Psychology. Skiathos, Greece. Skiathos, Greece, May 28th - June 2nd, 2001. ISSP Online
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